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Niche Marketing Versus Internet Marketing Niche

Comparing niche marketing and the Internet marketing niche is like comparing apples to oranges. Both apples and oranges are fruits. Niche marketing and internet niche marketing are two forms of internet marketing, but as different as apples are oranges. The term “niche marketing” means selling a specific product to a particular type of buyer. There are much less competitive niches than the Internet marketing niche. Most niche markets are also more open to the latest marketing strategies.…

What Niche Marketing Is Not

Niche marketing is not about trying to sell your product or service to the world. As a small business, you couldn’t afford that kind of multi-million dollar advertising budget– it’s just not possible. You can, however, with just a computer, an Internet connection, and a good idea to sell to a smaller audience using niche marketing. Niche marketing is not about trying to compete. Competition is out of the equation when you are doing niche marketing. You…

What Niche Marketing Really Is

It’s a terrible and cruel truth of life that big companies have unlimited resources to market and sell their goods. In contrast, smaller companies have advertising budgets that are so meager that they can’t possibly match the amount big companies spend on paper clips in a month. In any case, it’s impossible to compete with the big boys. So, what should we do? Our solution is to use niche marketing. We can’t market our products and services…