THE NICHE BLOG

To state the obvious: consumers are conducting their own online research about products and services before making a buying decision than ever before.  Traditionally, the role of content marketing has been to expand a business or organization’s “keyword vocabulary” to better enable them to match the very phrases their customers are using when they search.  There are two primary benefits to this content strategy: It helps the company to be discovered by customers by boosting their SEO…

Content marketing involves planning, creating, distributing, and publishing content (textual and visual) through channels, including websites, social media, blogs, podcasts, seminars, apps, and press releases to reach more audiences, generate more leads, and acquire sales for businesses.  It’s a part of business marketing that comprises so many things. And likewise, it demands so many resources and a workforce that makes it almost impossible for small businesses to implement. Digital marketing was initially too expensive for small businesses,…

In addition to guest posting on the UpCity blog, LocalBizGuru is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! As a business owner, you know that content marketing is important.  It helps you build trust with potential customers and establishes you as an authority in your industry. But how do you measure the effectiveness of yo ur content marketing campaigns?  In this article, we will discuss key performance indicators…

In addition to guest posting on the UpCity blog, Flying V Group is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! There are many ways to look at content creation. At the most basic level, there’s the type of content being created. Is it text-based? Is it visual? Is it audio? Is it a mixture of these things? Other times, it might be best to consider the reason you’re…

We’ve talked extensively about the impact the COVID-19 pandemic had on the United States economy, and covered in-depth how businesses transformed and pivoted in order to survive the resulting instability and restrictions caused by mass quarantines and shutdowns. And while we’ve touched on changes in consumer behaviors and brand loyalties, we haven’t gotten to the core of how changes in consumer behaviors shaped businesses’ marketing strategies both during the pandemic and after conditions began to recover in…