
Welcome to Part 1 of our series about niche marketing! What is Niche Marketing? The word “niche” is defined…
Welcome to Part 1 of our series about niche marketing! What is Niche Marketing? The word “niche” is defined…
For many people, the ability to create an exciting information product and earn a good living (or perhaps get…
Niche marketing, at its best, helps solve the real problems that real people go through every day. If you…
To succeed in niche marketing in 2022, you’ll need to use some user-friendly competitive analysis tools to understand what people search online. That way, you can create a site that will provide the exact thing that people want.
Niche marketing is the final frontier for the small business owner. In the “real” world, small businesses do not…
For content-rich niche marketing websites, it can be simple, hard, or impossible to make money. For a website to…
Guest posting is one of the most effective components of an online marketing strategy for multiple reasons. First, it can help introduce your business to a new audience and drive referral traffic to your website, and second, it’s a great link acquisition strategy that can greatly benefit your search engine optimization. Many people walk on eggshells when talking about links as if they are a taboo topic, but let’s be real: they are important when it comes…
We’ve all heard the news that Google has declared guest blogging dead, but is it really? Former head of web spam at Google Matt Cutts’s announcement was met with skepticism, and further changes like the new sponsored and UGC (user-generated content) link attributes have only added fuel to the fires of confusion. The reality of the matter is that guest blogging is alive and well as an SEO strategy. We wanted to understand just how prevalent this…
Your company’s ability to create high quality content plays an integral role in boosting your brand’s online credibility and expertise. The perception that your content is well-crafted to specific standards helps readers know what to expect when they encounter your blog, website, frequently asked questions (FAQ) page, or other digital assets as they are seeking out educational or informational content. Given that small business marketing experts are prioritizing an expanded role of content marketing relative to other…
I’ve been in the ad business for two decades, and in that time, I’ve seen the growth of technology facilitate the rise of digital media and its subsequent conquest over traditional media. When I first began my career, copywriting was something ad creatives did and content was something tv networks did. But the rules have changed. Now, any company or individual can write copy and create a piece of content, and digital marketing has allowed businesses of…
Using a Hybrid Method When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times in the future. This works great if your content does not expire, and the information will always be accurate. I upload my…