THE NICHE BLOG

Let’s be clear: video is by far the most preferred type of content audiences want from brands. So, if videos aren’t already part of your marketing strategy, you should fix that as soon as possible. That said, the effectiveness of video content within your marketing strategy is highly dependent on matching the right type of video content to your specific goals. For example, while a whiteboard video and a company story video are both marketing tools, they…

Guest posting is one of the most effective components of an online marketing strategy for multiple reasons. First, it can help introduce your business to a new audience and drive referral traffic to your website, and second, it’s a great link acquisition strategy that can greatly benefit your search engine optimization.  Many people walk on eggshells when talking about links as if they are a taboo topic, but let’s be real: they are important when it comes…

We’ve all heard the news that Google has declared guest blogging dead, but is it really? Former head of web spam at Google Matt Cutts’s announcement was met with skepticism, and further changes like the new sponsored and UGC (user-generated content) link attributes have only added fuel to the fires of confusion. The reality of the matter is that guest blogging is alive and well as an SEO strategy. We wanted to understand just how prevalent this…