The Secret of Successful Niche Marketing Campaigns

To succeed in niche marketing in 2022, you’ll need to use some user-friendly competitive analysis tools to understand what people search online. That way, you can create a site that will provide the exact thing that people want.

In a Hurry? Get These Micro-Niche Keywords Right Away
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7 Video Types That Will Overhaul Your Content Marketing

Let’s be clear: video is by far the most preferred type of content audiences want from brands. So, if videos aren’t already part of your marketing strategy, you should fix that as soon as possible. That said, the effectiveness of video content within your marketing strategy is highly dependent on matching the right type of video content to your specific goals. For example, while a whiteboard video and a company story video are both marketing tools, they…

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Exploring the Benefits and Challenges of AI Generated Content in Marketing Strategies

Why is AI generated content important for content marketing? Content marketing has emerged as a crucial component for brands in attracting leads and building relationships. With 90% of consumers in the United States preferring personalized content, content marketing efforts are more effective when the brand is able to ensure that the content being delivered is dynamic and tailored to the needs of specific visitors. As more industries consider whether to embrace AI tools and debate the benefits…

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How to Write a Guest Post Pitch That Almost Guarantees a Reply

Guest posting is one of the most effective components of an online marketing strategy for multiple reasons. First, it can help introduce your business to a new audience and drive referral traffic to your website, and second, it’s a great link acquisition strategy that can greatly benefit your search engine optimization.  Many people walk on eggshells when talking about links as if they are a taboo topic, but let’s be real: they are important when it comes…

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How Small Businesses Handle Their Editorial Guidelines

Your company’s ability to create high quality content plays an integral role in boosting your brand’s online credibility and expertise. The perception that your content is well-crafted to specific standards helps readers know what to expect when they encounter your blog, website, frequently asked questions (FAQ) page, or other digital assets as they are seeking out educational or informational content.  Given that small business marketing experts are prioritizing an expanded role of content marketing relative to other…