Author Archives: Troy

What Niche Marketing Is Not

Niche marketing is not about trying to sell your product or service to the world. As a small business, you couldn’t afford that kind of multi-million dollar advertising budget– it’s just not possible. You can, however, with just a computer, an Internet connection, and a good idea to sell to a smaller audience using niche…

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What Is Niche Marketing

The word “niche” is defined as: “A special area of demand for a product or service“. “Marketing” is defined as: “The opportunity to buy or sell“. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that…

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