Niche marketing, at its best, helps solve the real problems that real people go through every day. If you can find a product or service to promote in a niche market that will help people solve their problems, you can create a profitable site and quickly build a long list of potential customers.

The things people see as “problems” run the gamut: everything from a poor golf swing to chronic illnesses.

An excellent way to find out what problems people have is to visit online forums. People talk about anything and everything online. They discuss things they wouldn’t discuss with their best friends for the simple reason that they can remain anonymous. They are looking for solutions online for the same reason.

By visiting forums and taking note of what people are most concerned about, you can search the Internet for products and services to help them solve these problems. Gather information on the topic. Write or have articles written on the subject. This way, you can find a topic and build a content-rich website for niche marketing that helps with the problem you have identified and will serve the people’s needs.

Another way to use forums to help you build a niche market website is to join a discussion board, identify the most frequently talked-about issues, post a question that will produce many answers, and use those answers to write an eBook on the subject. The point is that many people will buy an e-book filled with information that they could collect for themselves. They will also buy eBooks that tell them what other people with the same problem thought or were doing about their situation.