How to Hire a Content Marketing Consultant


A blog is an informational-style website usually in the style of a diary. New content on a blog is published on the top versus updating the general site. Blogs are a great way to build a customer following. Blogs are usually long-form content, so when a customer reads your posts, they understand your personality, brand and eventually become loyal to you. Blogs are usually informally written, but if you do it properly, it will boost your SEO, increase organic search and grow your web presence. 


Videos are becoming the most used content on the web. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content. Consumers are becoming increasingly impatient to receive information and stories quickly. Instead of reading how to do something, a testimonial or announcement, they prefer to see and hear it. They also want it to be short. If you invest in videos, note that while professional-grade videos are great, they are not always necessary if the content is still clear. 


In addition to videos becoming increasingly used, podcasts have blown up in the last several years. In fact, over the last two years, the podcasting world grew from 18.5 million episodes to 30 million . The boom took off from true-crime stories, but podcasts have expanded so much so that any business can either create their own or at least advertise there.  


Data can be easier to recognize and understand when presented as an infographic. Infographics can make your product more reputable if there’s hard data involved. They are also fun! They can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Plus, they can be easily shared via social media, helping to grow your audience. 


A meme is an image matched with text that is then quickly shared. If you can time a meme perfectly, and align it with your marketing strategy and aesthetic, it can be an easy way to increase traffic. Note that memes are great for trends within the moment, so they require understanding culturally relevant topics and when appropriate to share. 

User-generated content

User-generated content (UGC) is any form of content created by individual people (not brands) and published to an online channel. The content is usually initiated by the consumer and shared with a larger network. This form of content marketing is great because it gets customers involved and can feel more genuine to new potential customers. 


Like user-generated content, testimonials and customer reviews are content pieces generated straight from your audience. If you are looking to stand out from competitors, testimonials give a short synopsis of why your company stands out.

Case Studies

A case study is an in-depth, detailed examination of a particular case within a real-world context. If your product or service has a lot of hard data, then an infographic is great for the visual component, but a case study provides context to potential customers. Case studies are similar to testimonials in that they are focused on one customer, but it is a more in-depth analysis of the customer’s story with your product. 

How-to Guides

If your product or service can lead to potential “how to” or “how do I” questions, then guides are a must in content marketing. Guides can be PDFs, infographics, or videos. They can also be a simple step-by-step guide or can be a full website academy. 

Paid Ad Content

Being genuine and trustworthy is important in today’s market, no matter what service or product you provide. Customers do not always want to hear from the company on how great they are, so they look at reviews, testimonials, what is trending, and then influencers. Paying influencers to share ad content on their social channels can boost your visibility to a much larger network of consumers.

This article was written by Haldis Toppen and originally appeared in