Is There a Right Way to Repurpose Content?
Using a Hybrid Method
When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times in the future. This works great if your content does not expire, and the information will always be accurate. I upload my graphics once, create the text for my post, then let the system take it from there. With this system, I know that all my social sites will get a post every day of the week. You can set the schedule and frequency.
For video, I native post for each different platform.
This hybrid method saves me time for the graphics and ensures better reach for the video. I let my VA post the videos to my social accounts.
How to Repurpose Video Content for Greater Engagement
It’s no secret that repurposing high-quality content can be a great way to get more mileage out of your hard work. Social media posts that get engagement (comments, likes, and shares) get more exposure to more people. Whenever someone shares your content, it gets in front of people you do not know. This is how you get new clients from your target audience from social posting. Engagement also tells the social platforms that people are consuming your content. The social platforms will then put your content in front of more people organically. Old blog posts and popular posts on your socials can be used again and again to generate content pieces in different formats.
When it comes to video content, there are several ways you can go about repurposing it for greater engagement.
One way to repurpose video content is to create a GIF from a pivotal scene or moment. This can be a great way to highlight a particularly funny or memorable moment in your video, and it’s a great way to get people to share your content. This is also a great way to use any “out-takes” or mistakes you made while creating the video. Vimeo has a free tool to create a GIF from any video. Canva also has a free tool to create animated GIFs.
Another way to repurpose video content is to create a short clip or teaser for social media. This is a great way to generate interest in your video and get people to click through to watch the whole thing. If these are under 30 seconds, they can also be uploaded to your Google Business Profile.
Creating a YouTube Short from your longer video is a great way to get more views. This can pique someone’s interest, and they will click through to the whole video. This is done via the YouTube app and is quite simple to do. Currently, Youtube Shorts get more watch time than longer videos. Creating a Short from your longer video using the Youtube app will also get more views for your longer video.
Finally, you can also repurpose video content by creating an infographic or a long-form blog post that breaks down the key takeaways from your video.
These are great ways to provide additional context and information for your viewers, and it’s a great way to generate backlinks to your video for search engine optimization (SEO) purposes.
If creating content for social media scares you, then repurposing is a great way to go. You do not need to make as much original content and can use the content you may have created long ago. This is an especially powerful way to level up your content marketing strategy without having to invest in additional content creation.
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