Guest posting is one of the most effective components of an online marketing strategy for multiple reasons. First, it can help introduce your business to a new audience and drive referral traffic to your website, and second, it’s a great link acquisition strategy that can greatly benefit your search engine optimization. Many people walk on…
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We’ve all heard the news that Google has declared guest blogging dead, but is it really? Former head of web spam at Google Matt Cutts’s announcement was met with skepticism, and further changes like the new sponsored and UGC (user-generated content) link attributes have only added fuel to the fires of confusion. The reality of…
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Your company’s ability to create high quality content plays an integral role in boosting your brand’s online credibility and expertise. The perception that your content is well-crafted to specific standards helps readers know what to expect when they encounter your blog, website, frequently asked questions (FAQ) page, or other digital assets as they are seeking…
More info I’ve been in the ad business for two decades, and in that time, I’ve seen the growth of technology facilitate the rise of digital media and its subsequent conquest over traditional media. When I first began my career, copywriting was something ad creatives did and content was something tv networks did. But the rules have…
More info Using a Hybrid Method When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times…
More info To state the obvious: consumers are conducting their own online research about products and services before making a buying decision than ever before. Traditionally, the role of content marketing has been to expand a business or organization’s “keyword vocabulary” to better enable them to match the very phrases their customers are using when they search. …
More info Content marketing involves planning, creating, distributing, and publishing content (textual and visual) through channels, including websites, social media, blogs, podcasts, seminars, apps, and press releases to reach more audiences, generate more leads, and acquire sales for businesses. It’s a part of business marketing that comprises so many things. And likewise, it demands so many resources…
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In addition to guest posting on the UpCity blog, LocalBizGuru is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! As a business owner, you know that content marketing is important. It helps you build trust with potential customers and establishes you as an authority in your industry.…
More info In addition to guest posting on the UpCity blog, Flying V Group is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! There are many ways to look at content creation. At the most basic level, there’s the type of content being created. Is it text-based? Is it…
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We’ve talked extensively about the impact the COVID-19 pandemic had on the United States economy, and covered in-depth how businesses transformed and pivoted in order to survive the resulting instability and restrictions caused by mass quarantines and shutdowns. And while we’ve touched on changes in consumer behaviors and brand loyalties, we haven’t gotten to the…
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