THE NICHE BLOG

Your company’s ability to create high quality content plays an integral role in boosting your brand’s online credibility and expertise. The perception that your content is well-crafted to specific standards helps readers know what to expect when they encounter your blog, website, frequently asked questions (FAQ) page, or other digital assets as they are seeking…

I’ve been in the ad business for two decades, and in that time, I’ve seen the growth of technology facilitate the rise of digital media and its subsequent conquest over traditional media. When I first began my career, copywriting was something ad creatives did and content was something tv networks did. But the rules have…

Using a Hybrid Method When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times…

To state the obvious: consumers are conducting their own online research about products and services before making a buying decision than ever before.  Traditionally, the role of content marketing has been to expand a business or organization’s “keyword vocabulary” to better enable them to match the very phrases their customers are using when they search. …

Content marketing involves planning, creating, distributing, and publishing content (textual and visual) through channels, including websites, social media, blogs, podcasts, seminars, apps, and press releases to reach more audiences, generate more leads, and acquire sales for businesses.  It’s a part of business marketing that comprises so many things. And likewise, it demands so many resources…

In addition to guest posting on the UpCity blog, LocalBizGuru is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! As a business owner, you know that content marketing is important.  It helps you build trust with potential customers and establishes you as an authority in your industry.…

In addition to guest posting on the UpCity blog, Flying V Group is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! There are many ways to look at content creation. At the most basic level, there’s the type of content being created. Is it text-based? Is it…

We’ve talked extensively about the impact the COVID-19 pandemic had on the United States economy, and covered in-depth how businesses transformed and pivoted in order to survive the resulting instability and restrictions caused by mass quarantines and shutdowns. And while we’ve touched on changes in consumer behaviors and brand loyalties, we haven’t gotten to the…

User experience (UX) design should always focus on the customer first. We often put this into practice with visual design elements, testing layouts and designs with direct feedback. Yet, we usually see this testing occur with placeholder content.  When it comes to the customer experience, your words are as important as the aesthetic of your…

In addition to guest posting on the UpCity blog, BuzzFlick is featured as one of the Top Corporate Production Agencies in the United States . Check out their profile! Looking for new ways to market your brand? Debating whether to place an ad in the local paper or use a flashy pop-up on your website? You might…