Let’s be clear: video is by far the most preferred type of content audiences want from brands. So, if videos aren’t already part of your marketing strategy, you should fix that as soon as possible. That said, the effectiveness of video content within your marketing strategy is highly dependent on matching the right type of…
More info
Why is AI generated content important for content marketing? Content marketing has emerged as a crucial component for brands in attracting leads and building relationships. With 90% of consumers in the United States preferring personalized content, content marketing efforts are more effective when the brand is able to ensure that the content being delivered is…
More info Guest posting is one of the most effective components of an online marketing strategy for multiple reasons. First, it can help introduce your business to a new audience and drive referral traffic to your website, and second, it’s a great link acquisition strategy that can greatly benefit your search engine optimization. Many people walk on…
More info
We’ve all heard the news that Google has declared guest blogging dead, but is it really? Former head of web spam at Google Matt Cutts’s announcement was met with skepticism, and further changes like the new sponsored and UGC (user-generated content) link attributes have only added fuel to the fires of confusion. The reality of…
More info
Your company’s ability to create high quality content plays an integral role in boosting your brand’s online credibility and expertise. The perception that your content is well-crafted to specific standards helps readers know what to expect when they encounter your blog, website, frequently asked questions (FAQ) page, or other digital assets as they are seeking…
More info I’ve been in the ad business for two decades, and in that time, I’ve seen the growth of technology facilitate the rise of digital media and its subsequent conquest over traditional media. When I first began my career, copywriting was something ad creatives did and content was something tv networks did. But the rules have…
More info Using a Hybrid Method When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times…
More info To state the obvious: consumers are conducting their own online research about products and services before making a buying decision than ever before. Traditionally, the role of content marketing has been to expand a business or organization’s “keyword vocabulary” to better enable them to match the very phrases their customers are using when they search. …
More info Content marketing involves planning, creating, distributing, and publishing content (textual and visual) through channels, including websites, social media, blogs, podcasts, seminars, apps, and press releases to reach more audiences, generate more leads, and acquire sales for businesses. It’s a part of business marketing that comprises so many things. And likewise, it demands so many resources…
More info
In addition to guest posting on the UpCity blog, LocalBizGuru is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! As a business owner, you know that content marketing is important. It helps you build trust with potential customers and establishes you as an authority in your industry.…
More info