THE NICHE BLOG

We’ve talked extensively about the impact the COVID-19 pandemic had on the United States economy, and covered in-depth how businesses transformed and pivoted in order to survive the resulting instability and restrictions caused by mass quarantines and shutdowns. And while we’ve touched on changes in consumer behaviors and brand loyalties, we haven’t gotten to the…

User experience (UX) design should always focus on the customer first. We often put this into practice with visual design elements, testing layouts and designs with direct feedback. Yet, we usually see this testing occur with placeholder content.  When it comes to the customer experience, your words are as important as the aesthetic of your…

In addition to guest posting on the UpCity blog, BuzzFlick is featured as one of the Top Corporate Production Agencies in the United States . Check out their profile! Looking for new ways to market your brand? Debating whether to place an ad in the local paper or use a flashy pop-up on your website? You might…

In addition to guest posting on the UpCity blog, McDonald Content Solutions is featured as one of the Top Content Marketing Agencies in the United States . Check out their profile! Whether you have a personal blog, run a business, or simply want to share information with the world, having website content is one of…

In addition to guest posting on the UpCity blog, Front Porch Solutions is featured as one of the Top Social Media Marketing Agencies in the United States . Check out their profile! You can have a great website design with appealing colors and graphics, but without the right content, you probably won’t succeed in your website goals.…

In addition to guest posting on the UpCity blog, BuzzFlick is featured as one of the Top Corporate Production Agencies in the United States . Check out their profile! According to a recent study, people spend 142 minutes a day on social media. Marketers should go where their consumers are to learn the basics of…

Blogs A blog is an informational-style website usually in the style of a diary. New content on a blog is published on the top versus updating the general site. Blogs are a great way to build a customer following. Blogs are usually long-form content, so when a customer reads your posts, they understand your personality,…

In addition to guest posting on the UpCity blog, WEBii is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! Content marketing involves the creation and distribution of—you guessed it—content. But it’s so much more than just tossing out images and text, hoping that something sticks to…

As more and more digital marketing software options arise on the market, selecting the right software for your business can feel daunting. What features should you look for and how can you utilize them to fuel your search engine optimization (SEO) strategy? What are the best SEO tools to help you get a well-rounded view…

In addition to guest posting on the UpCity blog, Active Web Group is featured as one of the Top Digital Marketing Agencies in the United States . Check out their profile! We are often asked if web content means text, or some form of graphic as if each exists in its own digital universe. In fact, web…