What Niche Marketing Is Not

Niche marketing is not about trying to sell your product or service to the world. As a small business, you couldn’t afford that kind of multi-million dollar advertising budget– it’s just not possible. You can, however, with just a computer, an Internet connection, and a good idea to sell to a smaller audience using niche marketing.

Niche marketing is not about trying to compete. Competition is out of the equation when you are doing niche marketing. You are not out there in the world lined up next to or behind a million other people selling the same thing you are selling. You’re selling to a targeted audience that you’ve built for yourself through your opt-in email list.

Niche marketing isn’t about selling to different people every day of the week. Once you have your list built, you can sell to the same people over and over again. By devoting enough time and effort to your list of loyal clients, you will have regular customers.

Niche marketing is not concerned with the big picture. It’s all about concentrating on the tiniest picture possible—the smaller, the better. The world is vast, and there are billions of people on it. To have an extensive list of potential buyers for your products or services, you need a tiny portion of the population. Narrowing your niche to a discrete part of a larger market ensures that you gain a fair market share of that segment.

Niche marketing isn’t just about seeing the impossibilities. Niche marketing is all about taking a close look at the possibilities. Small opportunities converted into sales can equal big profits.

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