For many people, the ability to create an exciting information product and earn a good living (or perhaps get rich) while sitting in a comfy chair in front of their computers is the ultimate dream. Never again will they be forced to deal with annoying rush-hour traffic or an overbearing boss who has never been happy and never will be.

What a beautiful thought! But the truth is, you’ll have to put in the work to make your lovely vision a reality. Niche markets for digital content do not sprout on trees or fall from the sky.

Content must start with a good, valid idea, and the first step of creating one is to find a specific need, like an unanswered question, an issue to solve, or a need to make people’s lives better somehow. First, look in the mirror. If you pay attention, you’ll see that ideas surround you. What do you struggle with the most? Do your friends have the same issue? Do you love playing a game or a sport? These are the things that make excellent content.  Identifying a topic, and thus, a market, is the first step.

To build an excellent informational product, you’ll also need to conduct research. There isn’t going to be money in every topic or subject. Many will be lucrative, but just as many won’t. Reading and speaking with others who have successfully marketed niche educational products is the best way to study. A good niche marketer can detect a good topic from forty paces away with one eye closed. Ask. Read. Research.

When you have a great idea and have done the analysis to prove that there is indeed a market for your product, the rest is just a matter of creating it, constructing a beautiful website, and promoting what you have made.